These pictures were featured on X-factor, as the contestants received tickets to go to the Skyfall premiere. This is an example of both 'Marketing' and 'Distribution', because a premiere is one form of distribution. It is also an example of marketing, because they were guaranteed a larger fan base by having X-factor contestants present, as this would further encourage X-factor viewers, families, friends and supporters to attend as well. Another reason why it is an example of marketing is because it was also featured on X-factor, which is a programme watched by millions of viewers, and in turn will increases it's publicity.
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