Skyfall Research: Official Trailer

Although released on the 26th October, Skyfall trailers have been advertising on many different websites since as early as 21st May. This trailer was issued later on the 31st July, as one strategy of the marketing team was to release a series of trailers over a couple of months. This has the effect of arousing interest from viewers who watch these trailers on the TV or internet. Another reason why this trailer was released later, is because it was meant for an American audience. This is seen at the end of the trailer, where the official release date for the film is stated as the 9th November, the official release date for the film in the USA.