'Skyfall' and 'My Brother the Devil' Case Study Update

Box Office Intake

SKYFALL

United Kingdom:

 International:

MY BROTHER THE DEVIL:

Awards

My Brother the Devil Research: Interviews with the Cast

This is an online article of a interview with James Floyd, one of the cast of My Brother the Devil.

My Brother the Devil Research: Production/Distribution

Production Companies

• Rooks Nest Entertainment
• Wild Horses Film Company

Distributors

• 108 Media (2012) (Canada) (theatrical)
• Paladin (II) (2012) (USA) (theatrical)
• Verve Pictures (2012) (UK) (theatrical)
• 108 Media (2012) (Canada) (all media)
• 108 Media (2012) (USA) (all media)

Other Companies

• HireWorks  HD Avid equipment rental
• Point1Post  sound re-recording
• Sapex Scripts  post production script services

My Brother the Devil Research: Release Dates/Distribution

Release dates for:

My Brother the Devil


Country:                     Date:

USA             -           22 January 2012 (Sundance Film Festival)

Germany       -           10 February 2012 (Berlin International Film Festival)

Spain            -            7 July 2012 (Fire!! Mostra Internacional de Cinema Gay y Lesbia de Barcelona)

Poland          -            19 October 2012 (Warsaw Film Festival)

Denmark      -             20 October 2012 (MIX Copenhagen)

Sweden        -             9 November 2012 (Stockholm International Film Festival)

UK              -              9 November 2012

Also known as:

Mein Bruder der Teufel       Germany (Festival title)

Mu vend, kurat                    Estonia

My Brother the Devil Research: Associated songs

My brother the Devil inspired Cashtastic to write this song, and it is played over the end credits of the film. This adds a sense of authenticity to the film and it's meaning. It also raises awareness for the film amongst the fans of Cashtastic.

My Brother the Devil Research: Ad Campaign

Posters of My brother the Devil released as part of their Ad Campaign.

MY Brother the Devil Research: Blogs

Information on the film is provided on blogging websites such as IMDb

My Brother the Devil Research: Official Trailer

Official Trailer for My Brother the Devil

Skyfall Research: Reviews

Skyfall has become the hot topic of many movie blogs and blogging websites, such as IMDb. This serves as a form recommendation, as many people who view the reviews on these types of blogs may feel more compelled to go and watch Skyfall.

Skyfall Research: Target Audiences

These types of images are used frequently throughout TV and Internet advertising, as they attract audience members who have an interest and love for action films.

Skyfall Research: Merchandise Part 4

Danial Craig Skyfall Mug

Skyfall Research: Fan Sites

This one of the many Skyfall Fan-sites that are currently up and running.
http://007skyfall.com/

Others include:
http://www.skyfall-movie.com/site/
http://www.mi6-hq.com/

Skyfall Research: Poster Campaigns

This is a picture I took of a Skyfall poster in Walthamstow Central Station underground

Skyfall Research: Merchandise Part 3

Producing merchandise for a particular market is important because your guaranteed to raise more interest from a particular audience. In this case, you raise more awareness of Skyfall from a female audience. 

Skyfall Research: Promoting Skyfall Via Satellite TV

Sky TV are promoting Skyfall by dedicating the Sky Movie channel on 303 to the previous James Bond films .(Such as Live And Let Die, which is shown in the picture I have taken above.) It has been named Sky Movies 007, and even has a twitter page.   

Skyfall Research: Merchandise Part 2

As well as Sony and Coca Cola, Skyfall is also in association with Heineken.

Skyfall Research: Merchandise

The Skyfall Marketing team are working closely with companies to produce advertising campaigns such as this. As we can see from the poster, Skyfall is in association with Coca Cola and Sony Xperia Smartphones. This also almost creates a type of merchandising for the film as well.

Skyfall Research: Skyfall Posters

These are two examples of advertising with posters on buses. The bottom picture however is advertising Skyfall on a larger scale, as the poster is all over the entire bus.

Skyfall Research: Social Networking - part 2

There are many Gifs and pictures of the Skyfall film currently circulating Tumblr, along with many captions such as "I recommend going to see Skyfall" and "Amazing film!"

Skyfall Research: Social Networks

There are currently five Facebook pages devoted to the new Skyfall Bond film. This was brought to my attention after a few of my friends 'liked' the various pages. This shows that marketing via social networking sites also serves as a form of word-of-mouth.